Now There's Norms
A New Normal In Embarrassing Self Care Is Here
We are on a mission to normalize the treatment of our most private predicaments. We spent the last couple years developing our response to one of the body’s least funny jokes, hemorrhoids. Next we'll do our best to transform how society understands, talks about and deals with other common yet highly stigmatized personal health conditions.
You Are Not Alone
A Public Service Announcement From Norms
At Home Or On The Road
Shop our family of maximum strength hemorrhoid treatment products. Made by us. For you.
- Homies
- Roadies
The Full Norms Treatment
You may be wondering why we have three different products to help you treat your hemmies. Well, for some, it's a matter of preference. But those of us who've been around the block know that quick, effective and lasting relief requires a combination of the right tools and a bit of a ritual.
Education Station
Under the guidance of our MD, Dr Wendi, we've compiled what may just be the most comprehensive educational resource for hemorrhoid sufferers, survivors and the hemmy-curious. Visit Hemmies 101 here.
Podcast-style sit-downs with well-informed people talking about embarrassing self-care issues
Totally Normal Conversations
Quick hits of knowledge from Dr. Wendi, our medical advisor and leading authority of matters from the butt to the gut.
Hemmies 101
Simple instructional videos on how to use your Norms products for maximum effect with minimal friction
How To's
We make learning about Hemorrhoids and other gross bodily afflictions fun. The more you know...you know?
Edu-taining Videos
Get a look at all the things Big Pharma would never show you. Ever wonder how wipes are made? We'll show you!
Behind the Scenes
Podcast-style sit-downs with well-informed people talking about embarrassing self-care issues
Totally Normal Conversations
Quick hits of knowledge from Dr. Wendi, our medical advisor and leading authority of matters from the butt to the gut.
Hemmies 101
Simple instructional videos on how to use your Norms products for maximum effect with minimal friction
How To's
We make learning about Hemorrhoids and other gross bodily afflictions fun. The more you know...you know?
Edu-taining Videos
Get a look at all the things Big Pharma would never show you. Ever wonder how wipes are made? We'll show you!
Behind the Scenes
How's Norms Fixing What's Broken?
Serious Medicine, Made Simple
No offense Target, but the other products you sell are conspicuous, intimating and confusing. We take a more low key approach with accessible products that are just as effective but more intuitive to use.
Clinically Proven Formulas
Premium ingredients. FDA-approved. Tested for safety and efficacy. Developed with Doctors.
All Maximum Strength
Strongest OTC formulations. Fast relief for severe symptoms. Works quickly, effectively, consistently.
Easy To Use
Simple, intuitive design. Clear instructions. No confusion. Great for first-timers or longtime sufferers.
Simple Relief Program
A System (not just one product) for immediate relief, ongoing recovery, and prevention. No guesswork, just effective care.
For Home or On-the-Go
Portable formats. Single-use, no-touch options. Discreet, convenient care anywhere, anytime.
From Awkward to Use → Clear, Clean, and Travel-Friendly
Norms provides stigma-free, clinically proven, and user-friendly hemorrhoid relief products designed for real-life convenience and education.
- We've created an intuitive product system that helps customers know what to use, when, and why.
- Packaging and education work hand-in-hand to simplify care—no confusing instructions or fine print.
- Our formats are hygienic, effective, and built for modern routines—from at-home treatment to on-the-go relief.
From Humiliating to Buy → Discreet, Direct, and On-Demand
Norms offers discreet, user-friendly, and approachable products designed to eliminate pharmacy shame, simplify self-care, and normalize ownership through innovative design and education.
- We meet customers where they are: online—prioritizing DTC and fast delivery to eliminate pharmacy shame.
- Our product presentation is approachable, attractive, and intentionally low-key—designed to sit on a shelf, not hide in a drawer.
- We reframe self-care as something sensible, not secreti
From Shameful to Own → Normal, Visible, and Proudly Yours
Norms promotes confidence and normalizes ownership through approachable design, educational content, and real-life storytelling that destigmatize common health experiences.
- Our brand design is confident but never clinical—neither cringe nor cutesy.
- We normalize ownership through lifestyle storytelling, real-people campaigns, educational content and a tone that says “we get it.”
- Our larger mission: to destigmatize an experience shared by more than half of all adults—and turn a taboo into a talking point.
Made in the Usa
cGNMP Certified Manufacturing
FDA Approved OTC Medical Formulations
Amazon Small Business
Backed by a Gastroenterolist
Safe For You and the Planet
Hemorrhoids? Maybe. Oversharing? Never.
Maybe that itching and burning isn't something you should ignore anymore. We'll help you get to the bottom of things and put you on the path to relief.